Today, out teams continue the same search for innovation and creativity. The company has written some of the most important chapters in the history of Swiss watchmaking from the oscillating pinion to the Microtimer (the first bracelet chronograph accurate to 1/100th sec) to the Monaco V4 concept watch and the Carrera Calibre 360 (the first mechanical movement to display 1/100th sec). Our principle inspiration comes from the world of sport and it’s our involvement in sport that gives us strength and differentiates us. Avant-Garde-Redesigning a collection of legendary models to fit current tastes, creating new watches, working on innovative concepts that integrate advanced technology all these activities are part of new product development at TAG Heuer. We cultivate difference and diversity within the company while creating common standards for our teams through internal quality training and personal development programs. For each of our more than 90 specialist activities we call on experts not only from the world of watchmaking but also professionals from other high-tech industries.
In our constant search for reliability, excellence and precision, we never compromise on quality. Swiss brand watches are snonymous with superior quality, prestige and performance, Swiss Made is more than a label at TAG Heuer, it’s a state of mind.
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